Justin E. Krause BSc (Hons)
Executive Creative Director, IMPACT 20twenty | Director, DOP & Photographer
Visual Precision & Authentic Storytelling
Driven by an absolute passion for technology, travel, and music culture, Justin E. Krause is the founding brain and Executive Creative Director behind IMPACT 20twenty. Combining a formal, science-backed background in media technology with over a decade of high-level commercial production and global field experience, Justin bridges technical precision with authentic, emotive storytelling across brand campaigns, documentary films, and cinematic narratives.
services
JKP → IMPACT 20twenty
COMMERCIAL PHOTOGRAPHY & HYBRID PRODUCTION
Through his work with his name brand, Justin Krause Photography (JKP), he recognised a growing demand for commercial photography alongside the massive shift towards online video.
Identifying a clear gap in the market for businesses looking to level up their visual presence, Justin launched IMPACT 20twenty in January 2020. Operating initially as a hybrid sole shooter, he delivered a practical mix of photography and video for websites, social media, and print across hotels, estate agencies, restaurants, builders, and landscapers – eventually expanding the agency into full multi-crew productions.
Alongside his commercial and product photography – and continuing to shoot destination weddings around the world – Justin also operates as a Unit Stills Photographer on film and narrative sets. He captures high-resolution promotional stills, key art, and behind-the-scenes assets seamlessly, without ever getting in the way of production flow.
COMMERCIAL LEADERSHIP & BRAND CAMPAIGN EXPERTISE
From Corporate Lead to Agency Founder
Before founding IMPACT 20twenty in January 2020, Justin spent over 12 years as Senior Visual Content Specialist at Toolstation – hands-on shooting product and lifestyle photography for print and web to building out an agile team to manage, produce and edit high-converting visual content that generated millions in revenue across product launches, national promos and digital campaigns.
Alongside running his international wedding and portrait business (Justin Krause Photography), Justin established IMPACT 20twenty to meet the growing demand for high-end commercial video and photography – expanding the agency from a hybrid sole-shooter operation into a full-service production house.
Crafting Stories & Stills with Soul:
Vision, Light & Legacy
As Director, DOP, and Photographer at IMPACT 20twenty, Justin E. Krause brings a visual storyteller’s intuition honed over years behind the lens across commercial campaigns, documentaries, music videos, landscape commissions, and narrative shorts.
Rooted in the windswept landscapes of Somerset—and capturing stills on location as far as the rugged terrains of Iceland – Justin’s work across both moving image and photography is defined by an unwavering commitment to authenticity. He captures the raw pulse of human experience through deliberate composition, natural light, and a deep respect for his subjects.
Whether illuminating the triumphs of trailblazing women in sport, framing striking commercial portraiture, detailing quiet resilience in mental health narratives, or capturing the aching poetry of personal loss, Justin’s lens transforms intimate moments into universal truths.
In a hybrid approach it blends technical precision with emotional depth, drawing on both modern cinema setups and vintage optics to evoke nostalgia, scale and vulnerability across film and print alike.
Justin doesn’t just direct or take photos; he collaborates, co-creating visual identities that resonate long after the final frame or shutter drop.
(Background Image: Self Portrait on-location in Iceland for Landscape Commissions.)
Commercial Powerhouse
Before launching IMPACT 20twenty, Justin spent 12 years leading in-house visual content production for major UK tool and trade retailer, Toolstation. Working directly with analytics and product teams to identify high-converting lines, he directed, shot, and edited high-impact video campaigns, national product launches, and digital promos – generating hundreds of thousands of views and driving millions in product sales.
Today, IMPACT 20twenty is brought in directly by major trade brands and commercial giants – from shooting product and social content for Makita at their UK Headoffice in Glasgow to delivering commercial media for trade buying groups like Troy UK – providing specialist photography, high-end video production, and conversion-focused commercial content.
Product launch for Hawksmoor – Over 235k plays (as of Aug 2026). Combined with other marketing initiatives, delivered six figures in 2 weeks of launch in revenue for Toolstation.
Minotaur Brand Launch – 116k plays (as of Aug 2026).
DOCUMENTARY INTERVIEWS
Charlotte Brew: Pioneering the Grand National
DOCUMENTARY SERIES
SWEDA & Rethink Mental Health | NHS
services
SHORT FILMS
Bridgwater Legacy Short Film: 'Brick by Brick'
Role: 2nd Unit Director & Location Cinematographer
Project Focus: Cultural Heritage Narrative, Environmental Cinematography & B-Roll
Serving as 2nd Unit Director on the heritage short film Brick by Brick, Justin was brought on to capture the visual heartbeat, architectural textures, and historic backdrop of Bridgwater. Written by Helen Thompson, the narrative weaves a story of community, local heritage, and continuity into the fabric of the town’s history.
Working in tandem with the primary production team, Justin directed and shot dynamic second-unit sequences across key town locations – delivering atmospheric depth, rich environmental b-roll, and tactile visual details. Starring Zizi Franses and Molly Williams alongside a talented local ensemble cast – including Vivien Keene (Spider-Man: Brand New Day) – Justin’s location work provided the cinematic texture that grounded the human narrative firmly within its real-world setting.
MUSIC VIDEOS
From Dance Music to Soulful Cinematic Releases
Whether capturing high-octane visual energy for an electronic banger, a gritty cinematic narrative for an indie outfit, or soulful, location-driven cinematography for acoustic singer-songwriters, Justin translates musical tone directly into visual impact.
Operating across the entire production pipeline – from initial concept development and camera work (Sony Cinema Line paired with specialist vintage glass) to lighting design, editing and custom colour grading – Justin builds distinct visual worlds tailored to each artist’s aesthetic, steering clear of generic performance clips.
RANDOM FACT
High-Aptitude Focus
Before transitioning into full-time photography, Justin was on track to join the Royal Air Force as a Pilot Officer, placing top of his class for leadership, aptitude, and team building at RAF Cranwell.
Though an eyesight restriction halted his military pilot path, the RAF awarded him a Flying Scholarship in Dundee to encourage him to consider other officer branches.
He holds 21 flight hours towards his Private Pilot Licence, completing his first solo flight in under 10 hours of training.
For more stories right out of a movie, you’ll just have to ask him.
Ready to Build Content That Moves Product?
Whether you need a national campaign, high-end studio product cinematography, or a cinematic brand story, Justin brings over 15 years of technical precision and proven commercial strategy to every shoot. No agency bloat—just direct, high-impact execution.
